Friday, October 29, 2010

Word Combinations

I was somewhat surprised at the number of people that do not truly know what the word “inanimate” means; I had a friend text me a fruit, which I thought may at one time have been alive so I decide not to use. After texting about 4 friends, I ended up with the words “paper” and “desk” for this exercise.

First word: PAPER

The word paper could mean a LOT of things, and paper itself is literally everywhere. I have a stack of printer paper sitting in my printer right now and an extra stack in my drawer. That stack is wrapped in a paper package. There is a paper card next to my computer with a reminder that I have an appointment in a week, and another piece of paper with some concert tickets printed on it. I have tons of sticky notes, index cards, and envelopes in my drawer. All of my written work is obviously done on paper, as are any notes I write or lists to remind myself of things. My notebook has a legal pad in it, also made of paper. All the books I read have pages and pages of paper.  I have to write a paper soon for this very class. Even the picture on my screen for Microsoft Word resembles an 8X11 sheet of paper. The newspaper on the bus today had an article about money, which is also made of paper. All over campus people hand out paper flyers; some of them are on the walls along with paper advertisements. In my house I have paper plates, paper cups, paper towels, napkins, Kleenex, and toilet paper. I find that most things that are made of paper are very cheap (unless it is some sort of prized painting or piece of art), due mostly to the fact that paper is easily destructible. On a lighter note, paper can be used for fun, like the art of origami.

Second word: DESK

I am sitting at a desk right this very moment as I am writing this in my apartment. A desk is a pretty standard item in anyone’s room or house; both of my roommates have a desk in their rooms as well. Today on campus I sat in three different desks, one for my first class, one while I was studying in the Reliant Reading Center, and another for my second class. Desks come in all different shapes, sizes, and materials. Some are made of wood while others are made of metal, and some are a combination. Some desks are just desks, while others have parts and accessories to allow for more uses. Some have drawers and/or shelves for storage. Some also have pull-out trays for a keyboard or extra work space. A desk can be a place to work, eat, study, read, play a game, or just sit for awhile and think. I feel like it is mostly identified as a place to get work done, as it is the primary workstation used at work and in schools. The desk is so widely understood in this way that the personal computer was designed with the desk in mind. A computer sits right on your desk and its screen even shows all of your digital items sitting on a “desktop”. Laptops and devices like the iPad allow this desktop to be portable. The word “desk” can also be used to denote work that is not physically challenging, hence the phrase “desk job”.

Here are some ways we could combine these two items:



  • A desk made out of paper or a desk that looks like paper
  • A desk that stores paper
  • A desk that dispenses paper
  • A desk that shreds paper
  • A picture or drawing of a desk on a piece of paper
  • A desk with paper built into it
  • A desk covered with papers
  • A desk made out of papier-mâché or carton-pierre (papier-mâché decorated like wood, stone, or metal)
  • PaperDesk application for the iPad
  • Stack of paper to hold up one end of a desk
  • A paper desk-organizer
  • A paper (essay) or book about desks
Image of the PaperDesk iPad app
Some of these combinations do already exist as products, namely the desk that stores paper and the PaperDesk app for the iPad. Others just came to mind, although I would be intrigued to know if the papier-mâché desk would work as a viable product. Papier-mâché is a low-cost form of production and when done properly can produce very sturdy items. In addition, the art of carton-pierre would allow the product to look exactly like your idea of a traditional desk.

Monday, October 11, 2010

Report Topic: Music Distribution

Technology, rapidly advancing as it is, has dramatically altered the face of the music industry. The industry used to control its own fate when it could control the use of new technology. However, as we discussed in one of our very first lectures, the digital age opened up a new format for all media that anyone could use, which totally added new complexities to the legality of the distribution of files from person to person. It also posed a new question of right and wrong when it comes to copyright law. Was it wrong for Napster to allow users to share and upload files for which they did not have the rights? The RIAA and the courts said so, but the people emphatically disagreed. For my paper topic, I want to write about how the music industry is adapting to this huge transformation and more specifically how new companies are capitalizing on new business models for music distribution. There is an article called Music in the Digital Age: Downloading, Streaming and Digital Lending that further describes this situation.

Many more programs like Napster came onto the scene after 2001, and most of them operated from decentralized servers so it was much harder to seek legal action. Also, few artists these days even bother to do so, and many even encourage free downloading. This is interesting because what we’ve seen is a population that has become gradually more accepting of the changing trends in media distribution. In response, some of these new programs, like the website Grooveshark, are embracing the change and going even further with it. Grooveshark operates like a used record store, only applied to digital media. Users upload and share their “used” music files, and other users can purchase these songs, for a price. Here is where they rope you in, though. Just for signing into the site, which is free, users are allowed to stream, for free, in perfect quality, any song in the database. This creates a listen-on-demand experience that provides instant access to over 22 million songs. Playlists can be created and saved, and music can be listened to as many times as desired. It seems too good to be true, and it definitely does not seem legal, but for the time being it is.

The site protects itself by holding users personally responsible for music they share. The problem lies with the record labels and with users who do not want to compromise themselves by sharing unlicensed music. Grooveshark gets around this by attempting to warm up to record labels and users of the site, who are each given a percentage of the cost of all the music shared through the site. For example, if a user uploads a song and another user downloads it for, lets say, 99 cents, 70 cents goes to the record label, 25 cents in credit goes to the user who uploaded the file, and the remaining 4 cents goes to Grooveshark. Essentially, Grooveshark is trying to make everybody happy, while giving the biggest royalty still to the record company. So far, this method has been fairly successful. Grooveshark has a growing “labels list” (http://www.grooveshark.com/labelslist/) of record labels with which they have royalty agreements. To date, no user has faced legal action from either Grooveshark or a third party.

Grooveshark obviously has a very unique business model, but not all programs of this type operate in the exact same way or even have the same features. Grooveshark has added and removed features throughout its lifetime and has changed its format and services to adapt to the changing landscape of music and demands of customers. One consistency the site has maintained, however, is its growing number of users. Grooveshark is tailor-made for the user, allowing more access to more music than ever before. I want to explore how programs like Grooveshark, Napster, Pandora and Rhapsody are using customer insights and experiences to define the current business of music distribution in their own ways.

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